About Us
Bob & Bae: More Than a Beauty Brand
Bob & Bae is more than just a beauty brand — it’s a movement toward self‑expression, inclusivity, and innovation. Born out of the need for a space where beauty isn’t defined by gender, we celebrate individuality in all its forms. Bold or bare, playful or powerful — we’re here for every version of you.
We’re rooted in 5 core beliefs that shape everything we create:
- Innovation First — We don’t settle for ordinary. From launching India’s first lipsticks with SPF, Kojic Acid & Hyaluronic Acid to redefining “clean” beauty, we stay ahead of the curve.
- Made for Gen Z & Millennials — We speak your language: unfiltered, digital‑first, and built for real life — fast, flexible, always fabulous.
- Formulated in Korea, Made in India — Powered by K‑beauty tech and perfected for Indian skin and climate. High‑performance ingredients with a homegrown heart.
- Transparent & Clean Ingredients — No hidden nasties, no fake promises. Just skin‑loving actives, clearly labeled and backed by science.
- Love Yourself the Way You Are — Beauty isn’t about fixing flaws — it’s about owning them. We’re not here to change you; we’re here to celebrate you. No rules, no labels — just vibes.
At Bob & Bae, we’re creating beauty for everyone, because self‑expression shouldn’t come with a gender tag. Every product is designed to empower, uplift, and let you be unapologetically you.
Join us. Be bold. Be bare. Be whoever you want to be.