About Us
Bob & Bae is more than just a beauty brand — it’s a movement toward self-expression, inclusivity, and innovation. Born out of the need for a space where beauty isn't defined by gender, Bob & Bae exists to celebrate individuality in all its forms. Whether you're feeling bold or bare, playful or powerful — we're here for every version of you.
We’re rooted in 5 core beliefs that shape everything we create:
1. Innovation First
We don’t settle for the ordinary. From launching India’s first lipsticks with SPF, Kojic Acid & Hyaluronic Acid to redefining what “clean” beauty means, we’re always ahead of the curve.
2. Made for Gen Z & Millennials
We speak your language — unfiltered, digital-first, and driven by what actually matters to you. Our products are made to fit your lifestyle: fast, flexible, and always fabulous.
3. Formulated in Korea, Made in India
Our formulas are powered by K-beauty technology and perfected for Indian skin and climate. It's the best of both worlds — high-performance ingredients with homegrown heart.
4. Transparent & Clean Ingredients
We believe in telling it like it is. No hidden nasties, no fake promises. Just effective, skin-loving ingredients that work — backed by science and clearly labeled.
5. Love Yourself the Way You Are
Beauty isn’t about fixing flaws — it’s about owning them. At Bob & Bae, we’re not here to change you. We’re here to celebrate you. No rules, no labels — just vibes.
At Bob & Bae, we’re creating beauty for everyone, because self-expression shouldn’t come with a gender tag. Every product we launch is designed to empower, uplift, and let you be unapologetically you.
Join us. Be bold. Be bare. Be whoever you want to be.